11 Unconventional Ways of Optimizing Your Mobile Website - article...

February 3, 2015

11 Unconventional Ways of Optimizing Your Mobile Website

 

PERCENTAGE OF PEOPLE USING MOBILE - WHY MOBILE OPTIMIZATION IS IMPORTANT

 

According to Digital Buzz, more than 1.2 billion people access the internet from their mobile devises as opposed to a desktop computer.

Marin Software the advertising platform does a great deal of mobile research and forecasts that by December 2015, mobile devices will make up 50% of the total paid search clicks as determined from the current rate of growth.

 

CREATIVE AND TESTED IDEAS ON OPTIMIZING WEBSITES TO IMPROVE CONVERSION RATE:

 

11 METHODS FOR OPTIMIZING AND IMPROVING CONVERSION RATE:

 

1. FOCUS ON MOBILE DESIGN STANDPOINTS 

 

A study conducted by String Automotive revealed that the design of a mobile phone can increase conversions to inbound phone calls.

 

*Relegate the attention to a singular vehicle as opposed to several in order to reduce scrolling fatigue.

Conversion Improvement = 59% Clicks to call conversion rate.

Source: http://blog.stringautomotive.com/

 

UTILIZE GOOGLE MOBILE ADS 

 

Mobile Search Ads and Mobile Ad Site links can direct users to specific pages of a website.

 

*Paid traffic from Google mobile ads drastically grew traffic using Google AdWords.

Conversion Improvement = 50%

Source: http://www.mmaglobal.com/files/casestudies/priceline_final.pdf

 

3. 3D BANNER ADS ENCOURAGE VISITORS TO CALL 

 

The Dish Network employed Agency Amobee who designed 3D banner ads which utilizes smartphone’s accelerometer & pinch to zoom function. This function increases more enjoyable and more memorable brand interaction; an "unforgettable product experience."

 

*3D designs have increased visor time 3-fold up to 90 seconds, along with increased clicking on hot-spots., which improves the engagement rate.

Conversion Improvement = 83%

Source: http://conversionxl.com/

 

4. CUT DOWN ON TEXT TO CREATE A MORE MOBILE FRIENDLY SITE 

 

Pro Flowers did its company a world of good when it decided to focus on mobile conversion rates. Since special occasions can sometimes be quite forgettable, or organized at the last minute, the company decided to make it much easier to order flowers from the mobile. At the same time Pro Flowers conducted a great deal of testing with Google mobile ads while utilizing Google Analytics for "continual insight and mobile optimization"

 

*Reduce text and create a more sophisticated and streamlined checkout.

Conversion Improvement = 20%

Source: https://www.thinkwithgoogle.com/case-studies/proflowers.html

 

5. INCLUDE CLEAR AND ENTICING BUTTON LINKS FOR INVENTORY AND DIRECTIONS

 

String's Automotive discovered shoppers are more likely to browse when there are very large buttons clearly indicating what the next steps should be. Making button navigation simpler greatly reduces bounce rate.

Bounce Rate Reduction: 37%

Source: http://blog.stringautomotive.com/anatomy-of-an-effective-mobile-landing-page

 

6. INCREASE BRANDING OPPORTUNITIES BY USING A VANITY NUMBER

 

RingBoost has conducted a study which has determined that vanity numbers in mobile ads are drastically more likely to drive clicking as opposed to their generic counter parts.

Conversion Improvement: 33%

Source: http://www.marketwatch.com/story/ringboost-finds-that-vanity-phone-numbers-pump-up-the-volume-on-mobile-search-2014-09-08

 

7. GET RID OF ANY REGISTRATION REQUIREMENTS TO OBTAIN ACCESS 

 

A study conducted by M-Consumers Ethnographic research on mobile consumers in the United Kingdom has determined that registration requirements reduced the amount of users.

Reduction in Users: 56%

Source: http://www.slideshare.net/Foolproof_ux/mconsumers-ethnographic-research-with-uk-mobile-consumers

 

8. USE KEYWORDS IN THE TITLE OF YOUR WEBPAGE

 

Neilson has determined that the majority of Android and IOS users found new mobile apps using search, making it more important to include keywords in the title of your webpage, which helps with SEO.

Using Search for Mobile: 63%

Source: http://www.slideshare.net/victori98pt/state-of-mobile-q32011-by-nielsen%20

 

9. DRASTICALLY INCREASE THE PROFICIENCY OF YOUR MOBILE SITE

 

Conversion rate data from Internet Retailer 2014 Mobile 500 shows that the majority of mobile users are utilizing 2 devises in order to complete a transaction. This could obviously reduce conversion rates. Companies such as Hotel Nighttime have greatly increased bookings by creating a 3 tap booking process. Hotel Nighttime recommends 'respecting the tap.'

Percentage Using 2 Devices: 90%

Source: http://www.mobify.com/insights/2014-mobile-conversion-rate-benchmarks/

 

10 UTILIZE UPDATED DESIGN

 

CloudSponge has conducted a 99 Design study. Site presentation even on mobile can greatly increase consumer engagement. Pick from a sample of up to 99 different designs and select the most interesting one.

Increased Conversion: 33%

Source: http://99designs.com/designer-blog/2010/10/26/how-cloudsponge-increased-conversions-33-using-99designs-case-study/

 

11. ADD A SWIPING FUNCTIONALITY

 

LLamaLoLi mobile has stated that since improving the technology of its web solution along with a function that allows for greater speed during checkout, has created huge increases in conversions

Improved Conversion Rate: 75-85%

Source: http://www.mobilecommercedaily.com/disney-apparel-retailer-reaps-80pc-conversion-rate-following-mobile-optimization

 

CONCLUSION:

Mobile optimization is a fairly new study. Most of the somewhat limited amount of research currently available has to do with A/B Testing results, dealing mostly with user retention, engagement, goal conversion, and app revenue.

 

 

 

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